In 2015, the number of searches made using smartphones and other mobile devices surpassed the number of desktop computer searches for the first time. Since then, mobile searching has become even more dominant. Consumers use their phones to research products, search for a local service, to find a local business’s address, phone number or hours or to read reviews.
Local SEO should be an integral part of your Marketing strategy. SEO (search engine optimization) increases traffic to your website and raises the website’s search engine ranking. The three top ranked websites for a keyword phrase will receive most of the clicks. Clicks = visitors = revenue.
Responsive Web Design
Any website with responsive web design has a strategic advantage over non-responsive websites. Google prefers responsive websites and rewards those websites with a ranking boost. Consumers with mobile devices insist upon fast-loading websites that look great and function as they should. Responsive web design will result in more consumers staying on the site long enough to convert. It’s like money in the bank.
Google My Business
If you haven’t done it already, set up your “Google My Business” page. It takes a while, but it’s worth it. Some of the information that you’ll want to have on your page includes:
- A long, detailed description of your business, formatted correctly and including links
- All of the categories for your business activities
- Many photos
- A local phone number
- Your business address
- A high resolution cover photo and profile image
- Days and hours open, if applicable
- Genuine customer reviews
Be Consistent With Name, Address, Phone Number (NAP)
Every page on your website should include your full NAP in the exact same format. If you mention your address on other websites (local citations), use this NAP. Using “Schema.org markup” on your NAP will allow the search engines to correctly display this information.
Select One Social Media Platform
It’s impossible and unnecessary to try to maintain a presence on many social media platforms. Use the platform (Facebook, Twitter, Snapshot, LinkedIn etc.) most used by your customers. An easy way to research this is to ask which platform they prefer. Become proficient at using it and then consider running ads.
Online marketing isn’t always easy. Consumer behavior changes and strategies must also evolve. Professional assistance is often advisable. However, there has never been a more effective way for an entrepreneur to grow their business than on the internet.